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Two brands. One vision. A journey built around the hospitality industry.
Every business has a beginning. Ours started with a passion for refrigeration, a commitment to quality and a belief that the hospitality industry deserves more than just equipment – it deserves experience, support and trusted partnerships.
From Refrigeration to Goldline Industries
Goldline Refrigeration was established in 1997, focussing on primarily refrigeration installations and maintenance servicing a small number of clients around Johannesburg but soon evolved into something much bigger.
In 2000/2001, Goldline Refrigeration acquired the Taylor brand from the previous distributors. This was an important milestone. As the business expanded its distribution and sales of hospitality equipment brands, the company evolved too – and in 2001, the name and company structure changed to Goldline Industries (Pty) Ltd.
Based in Johannesburg, Goldline Industries continued to build its position within the hospitality industry, developing a broad offering of commercial foodservice equipment, refrigeration, service and maintenance solutions.
More Than Just Selling Equipment
Over the years, Goldline Industries has grown around an important principle: supplying equipment is only one part of the relationship.
The business developed a strong service and maintenance operation alongside its equipment offering. The company’s service history demonstrates the scale of that commitment, with thousands of service and maintenance call requests handled over many years.
Today, Goldline’s offering spans a wide range of hospitality requirements, from commercial refrigeration and cold rooms to food preparation, cooking, beverage and foodservice equipment. The company is also a distributor and direct importer of a range of international hospitality brands.
That combination of products, technical knowledge and after-sales support became a major part of what Goldline Industries stands for.
Then Came a New Opportunity
As the hospitality industry changed, so did the way customers wanted to buy. Customers were increasingly looking for the convenience of researching products online, comparing options and placing orders without having to visit a showroom. And that created an opportunity.
Three years ago, The Restaurant Warehouse evolved into the e-commerce division of Goldline Industries. The idea was simple: make the extensive range of products and expertise available online to customers across South Africa.
The Restaurant Warehouse was created to fill a gap for customers who wanted the convenience of purchasing hospitality products online – wherever they were in the country.
But it became about more than simply creating an online shop.
Bringing the Complete Offering to a Much Bigger Audience
The Restaurant Warehouse has helped create a much greater awareness of the complete Goldline offering.
Products that customers may previously have only discovered through a salesperson, showroom visit or industry connection can now be found online. From everyday restaurant essentials and food preparation equipment to refrigeration, takeaway supplies and professional commercial equipment, the online platform provides customers with another way to explore what Goldline has to offer.
The original Goldline presentation itself identified the opportunity for an online sales platform aimed directly at independent restaurant operators, recognising the growth of B2B e-commerce in South Africa. The Restaurant Warehouse has taken that vision and developed it into a dedicated online destination.
Two Brands. One Vision.
Goldline Industries and The Restaurant Warehouse may operate through different channels, but the goal remains the same: to help hospitality businesses find the equipment, products and support they need to succeed.
Goldline brings decades of industry experience, technical expertise, distribution and service. The Restaurant Warehouse brings accessibility, convenience and the ability to shop online from anywhere in South Africa.
Together, they create a powerful combination.
From Goldline Refrigeration in 1997…
To Goldline Industries in 2001…
And now The Restaurant Warehouse online.
It has been a journey of continually adapting to the needs of the hospitality industry. And the journey isn’t over.
We’re still growing. Still evolving. And still looking for better ways to equip the businesses that keep South Africa’s hospitality industry moving.
Goldline Industries & The Restaurant Warehouse
Two brands. One vision.
Equipping businesses. Empowering success.
